Label the future? That is a challenge for the label industry, in the face of the exceptional change that is happening on many fronts. A developing palette of label technologies and alternative options; the ‘cloud’ business environment; the urgent need for succession change in SMEs; making the decision to stay local, serve a specialty market segment, or go international; maturing geographical markets versus the emerging economies… these are all topics which, within Etipack and its member companies, the label industry is actively engaged in addressing. The prime task of Etipack, as the industry’s European association, is to help its members, who span the entire supply chain (from raw materials and label stock coating and lamination, to pressroom consumables and label converting) to define, and then activate, their future routes to success.